Mountain Equipment: Fitzroy jacket ad
Being into the outdoor through all seasons I have become attached to certain items of clothing that serve me well. As a personal project I wanted to create a 4pp spread along with an additional magazine ad to promote the features and benefits of this incredible engineering piece of clothing. A lot of outdoor clothing items are named after big peaks, first ascentionists or household names yet not a lot of information is given to where these names came form or what they were named after. I tried to incorporate a little bit of history behind the name of the garment as well as creating an eye-catching and fresh design to promote the jacket and its uses.