Typhoo Tea brand timeline
Keeping in touch with clients is key when tendering for new work. Having had contact with Typhoo in the past the decision was made to rekindle the communications and to demonstrate design and thinking potential through a creative mail out to the companies directors. The story of many companies are incredibly insightful about where they are in the current market but sadly often goes untold and was true of Typhoo. The mailer was thought out through research of the company’s history and ethics and then broken down into key points and events to form the timeline. Each point and event on the timeline was interpreted and drawn by hand to form a 3.5m scroll. The scroll was accompanied by two scale weights, representing the weights used in the original process of packing the tea leaves, packaged in a hand-stitched Hessian pouch. The scroll and weights we concealed in a hand-made wooden box in which the crest was illustrated by hand and then carefully drawn/burnt using a process called pyrography.