Victory pub & Kitchen - St Patrick's Day Promotion
St Patrick’s Day is a huge promotion within the bar industry and this year Victory wanted to improve sales amongst previous years through an new promotion. Instead of the usually associated Guinness being available Victory Bar teamed up with Oyster Stout as their promotional drink of choice. The bar wanted an eye catching campaign that would create buzz around the stout and make it outsell Guinness. The promotion of the drink was teamed with offers on foods from around the world, tying the strap-line of “the world is your oyster stout’. The campaign was pushed out through posters, flyers, external & internal banners, web assets, and chalk drawings behind each bar.