Why use and when you can use &
We all work with type and see it in a daily basis but we sometimes forget about the characters that are lesser known and used but can be quite beautiful in shape and construction. I noticed this with the ampersand and it’s lack of use within text. I wanted to create awareness of the many beautiful forms of ampersands within type and that these letter forms should not be forgotten but embraced. I chose a range of ampersands & created a viral campaign through various forms of media, such as; hand printed tote bags, badges, limited edition screen-printed posters and gift cards, to be handed out across the city and online to promote not only the use but the beauty of the ampersand.